With the team in town for an extended period, we were given a great opportunity to really showcase the growth of our community programmes, which we were incredibly excited about.

On the day of the team’s arrival in London, we presented or flagship UK Grassroots programme, JagTag, on the training field ahead of the team’s practice session on Friday 29 September. This event featured 80 mixed gender participants with one all-girls school and three JagTag MVP Schools.

The young people practiced drills and skills before playing 5v5 games and were joined by practice squad players on field who gave them tips and encouragement as they played.

This event was also attended by T.A.P.S Military Group (US & UK), fans, plus Club Wembley and a number of Corporate Partners.

On Game Day we were able to continue the theme of showcasing JagTag with young people ranging in age from 8 – 18.  The event was activated with our experienced JagTag Coaches outside the East concourse ‘Green Zone’ at Wembley.

The activation featured two JagTag groups from our ‘Reward Rows’ programme and totalled over 100 mixed gender participants across four sessions, all enjoying drills and skills and presenting an opportunity to play JagTag or it out for the very first time.  It was a great day!

Our Reward Rows initiative continued the game day buzz into the stadium with 550 Participants of JagTag, JagTag Xtra Time, NFL Flag and BAFA being rewarded with FREE tickets to our game at Wembley.  Representing 20 schools and six community programmes, the young people enjoyed the day with bus travel, refreshments and Lunch provided, along with T-Shirt and game memorabilia to make the day perfect for them.

Seats awarded based on the young person’s commitment to:

J – Joining in the community
A – Academic Improvement
G – Governing Behaviour
S – Sports and Nutrition

Following the fantastic victory against the Falcons, the players moved hotels and we had a further opportunity to visit some of the schools we currently work in, so on Monday 2nd October Shaquille Quaterman, Erick Hallet and DeShaan Dixon visited Queens School in Bushey and The Bishop Stortford High School respectively, both partner secondary schools who have graduated JagTag.

All players took part in Q&A sessions in front of pupils, and then moved into a smaller classroom setting where groups of students were able to pose questions relating directly to their curriculum. Our Cheerleaders also participated leading a routine with 40 girls at Queens school.

The guys then took part in on field activity with the students playing JagTag. Shaquille coached an all-female group with Erick and DeShaan joing a mixed gender group, both were high-performance training sessions that saw the young people build on the skills of teamwork, play design and game play.

At the conclusion of the afternoon, the schools were delighted with the interactions, and the students were thrilled at the opportunity to play ball with some elite athletes.

Another day, another activation, and Tuesday saw the Jaguars UK team keeping their foot on the gas with another of our increasingly regular BAFA Clinics – this one being the 4th of 2023.

These events teach British American Football youth and university aged participants the detail and skills around their specific positions.

Tuesday’s clinic focussed on Tight End (OL & RB play) and was led by Jaguars Legend Ben Koyack, and our high level BAFA Coaches. 75 Participants Aged between 16 and 24 participated in position specific drills and skills in a full kit practice session. Ben was fantastic, imparting his expertise for the benefit of the young people who were delighted to be coached by a former Jaguar. As the only NFL Team to be running these clinics in the UK, we are very proud that we will continue to keep them coming.

Our final event was the official launch of the Union Jax Foundation on Thursday 5 October. The Jaguars are the only NFL team to launch a Foundation outside of the United States.

It was a fantastic evening celebrating the programmes that have already made a difference to the lives of young people across the Country, but also emphasising our commitment to the growth of the Foundation’s programmes across the UK and Ireland. Joining Jaguars President Mark Lamping was the NFL’s commissioner Roger Goodell, along with footballers, executives, participants, and donors, it was a truly great evening that has inspired us into the next phase of the Foundation’s mission: to make a positive difference to the lives of young people, whatever their ability or gender.

With another victory against the Bills at the following Sunday’s game, it really was a fantastic week for the Jaguars UK team and all the young participants who joined us.

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