Jaguars UK announce AO partnership



The Jacksonville Jaguars U.K. today announce AO as Official Electricals Retailer of the Jacksonville Jaguars UK and Official Partner of the Jacksonville Jaguars UK.

AO – the UK’s most trusted major electricals retailer – made its first appearance as sponsor throughout the inaugural Jags Country event held at the OVO Arena Wembley, on Thursday September 28th.

The event featured Country legend, Clint Black supported by Diamond selling Brian Kelley. Hosted by the Jaguars own JP. Shadrick, the evening combined football and music through on-stage performances and conversations. With themed refreshments and Jaguars merchandise on offer, the event showcased all things Jacksonville Jaguars, with Country music providing fantastic entertainment throughout the night.

AO also has a significant gameday presence at Wembley on October 1 as the Jaguars take on Atlanta Falcons. Through a number of exciting tailgate and stadium activations AO will help bring smiles to the faces of attending Jaguars fans!

Vicky Monk, Group Marketing Director at AO, said:

“We’re delighted to add Jacksonville Jaguars UK to our growing roster of sports partners, which also includes Sale Sharks, Manchester Thunder and Lancashire County Cricket Club.

“This deal represents another fantastic investment for our brand as the destination for electricals and we’re very excited to support Jaguars at Wembley.”

Maria Gigante, VP of UK Operations for the Jaguars, added:

“We are very excited to work with partners who have great vision and a passion to work with Jaguars UK in delivery of unique experiences, and opportunities across everything we do.

“AO is a premium electricals retailer, and we are delighted they have chosen to partner with us for the long term.”

About AO

AO World plc, headquartered in Bolton and listed on the London Stock Exchange, is an online electrical retailer, with a mission to be the global destination for electricals. Our strategy is to create value by focussing on being brilliant for our customers to make AO the destination for everything they need, in the simplest and easiest way, when buying electricals.

We sell major and small domestic appliances and a growing range of electrical products in the UK, delivering them via our in-house logistics business and carefully selected third parties. We also provide ancillary services such as the installation of new and collection of old products and offer product protection plans and customer finance.

In the UK, AO operates in five main categories (Major Domestic Appliances “MDA”, Small Domestic Appliances “SDA”, Audio Visual “AV” and Consumer Electronics “CE”).  Following the acquisition of Mobile Phones Direct Limited in December 2018, AO has significantly broadened its mobile phone category.

In September 2020, AO was named the headline sponsor of the AO Arena in a five-year deal.

AO also has a majority equity stake in AO Recycling, a WEEE processing facility, allowing AO to ensure its customers’ electricals waste is dealt with responsibly in the UK.

AO, is green in more ways than one. Find out more about its sustainability initiatives here:

Scroll to Top

Accessible Seating Enquiry